Hearing the Difference: Increasing Leads by 126%

Conducting in-depth research

Amplifon, a global leader in hearing care, needed a strategy to scale its lead generation efforts while improving cost efficiency. Rising acquisition costs and the challenge of driving engagement through its clinic locator tool required a more refined approach to connect with high-intent audiences. By leveraging a data-driven paid media strategy across search and social platforms, Amplifon successfully increased lead volume, reduced costs, and strengthened its ability to convert online interest into in-person visits at its clinics.

Navigating the Noise in Healthcare Marketing

Amplifon faced significant hurdles in its mission to drive growth while maintaining cost-efficiency in a competitive healthcare landscape. Rising acquisition costs and stagnant lead generation efforts threatened scalability, while connecting online users to physical clinics added another layer of complexity. Healthcare-specific targeting restrictions limited the ability to precisely reach high-intent audiences, requiring compliant yet creative solutions to maximize results.

Additionally, Amplifon needed a way to execute campaigns faster to identify what worked and scale lead generation efforts more efficiently. The manual nature of campaign adjustments slowed the process, making it difficult to optimize quickly and capitalize on opportunities. Addressing these inefficiencies required a more streamlined and adaptive approach to paid media management.

Rising Acquisition Costs: Increased costs made it harder to scale lead generation efforts profitably.

Complex Online-to-Clinic Journey: Converting online engagement into in-store visits required a seamless user experience and effective messaging.

Healthcare Targeting Restrictions: Strict regulations limited audience targeting options, demanding creative and compliant solutions.

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Refining Paid Media for Growth

To tackle its challenges, Amplifon adopted a focused and adaptive paid media strategy designed to drive leads and boost in-store engagement. By combining targeted audience segmentation, creative innovation, and platform-specific optimizations, Amplifon was able to maximize the efficiency of its paid social and search campaigns. The approach centered on streamlining efforts to scale lead generation while ensuring campaigns were both cost-effective and impactful.

Budget Reallocation: Spending was shifted toward top-performing campaigns, ensuring resources supported the channels and strategies that delivered the strongest measurable results.

Targeted Audience Segmentation: Campaigns were tailored to high-intent audiences using advanced targeting tools, focusing ad spend on those most likely to convert.

Automated Media Management: Amplifon leveraged automation to monitor and adjust campaign performance in real time. This system ensured rapid adjustments to bids, budgets, and targeting, allowing the campaigns to stay optimized and scalable without manual delays.

Localized Messaging: Ads highlighted nearby clinic availability, creating a direct path to in-person visits by encouraging immediate action.

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Results That Resonate

Amplifon’s optimized paid media strategy delivered measurable improvements across key metrics, showcasing the power of automation, targeted strategies, and platform-specific optimizations. By refining its approach and reallocating budgets, Amplifon successfully reduced costs while scaling lead generation and in-store engagement.

125% Increase in Leads: Amplifon more than doubled its lead volume year-over-year, significantly expanding its customer base.

35% Reduction in Lead Cost: The cost of acquiring new leads dropped by over one-third, improving campaign profitability.

27% Increase in Store Locator Sessions: Amplifon achieved a significant lift in clinic locator engagement, connecting more patients to nearby clinics and boosting in-person visits.

22% Reduction in Cost-Per-Store Locator Session: Optimized campaigns lowered the cost of driving in-store engagement, enhancing campaign efficiency.

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